Meat of the Matter
This is a 16-panel advocacy piece that explores how meat and the meat industry are terrible for the environment, and encourages the reader to reduce their meat intake, and ideally adopt a vegetarian diet. I took an environmental angle on this topic, as the angle of animal cruelty as a reason to become a vegetarian is often overused, and I wanted to explore the topic in a different way. In terms of the design, I went with a simple theme of black ink on kraft or butcher paper, to give the feeling of a package of meat that one would pick up from the butcher, but instead it is a package of information about how you can change your eating habits for the sake of the environment.

28" x 20"

© TEXT Heather Luscher